It all started in 1996, when Kevin Plank, then captain of the University of Maryland football special teams, noticed that the cotton jerseys he wore always got soaked and heavy with sweat. A thought crossed his mind for a technically superior T-shirt that would hug the body without absorbing moisture. A sports shirt that worked with the body to regulate temperature and improve performance. Under Armour enjoys global recognition as a pioneer in technical sports apparel, footwear and accessories specifically designed to keep athletes cool, dry and lightweight during a race or training session.

The technology behind Under Armour’s wide range of products for men, women and children may be complex, but the logic behind enjoying the benefits of the products is quite simple: the HeatGear® range is ideal for when it’s hot, the ColdGear® range for when it’s cold and the AllSeasonGear® range for the in-between temperatures as it easily adapts to the weather conditions.

OUR MISSION
To make all athletes better through passion, design and the relentless pursuit of innovation.

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Under Armour Brand House

Under Armour Brand House

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